Category Archive
Below you'll find all posts in the category "Toy Industry"
Learning Express Toys Appoints New CEO at Annual Convention Commemorating 35 Years of Play
Devens, Mass., June 30, 2022 — The Learning Express Toys & Gifts Franchise hosted its annual Convention and Vendor Expo in Ft. Lauderdale, FL earlier this week, giving store owners a first look at upcoming products from nationwide vendors. This Convention marked the 35th anniversary…
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Thousands of toys donated to Joe DiMaggio Children’s Hospital in Hollywood, Florida
HOLLYWOOD, FLA. (WSVN) – A truckload of toys made their way to a South Florida children’s hospital, a special delivery that promises to bring smiles to the young patients and take some of the stress out of a hospital visit. 7News cameras on Wednesday captured…
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Multi-Unit Learning Express Storeowner Reveals Top Toys For Spring
COLLEGEVILLE, PA. Caroline Brant, owner of two Learning Express stores in Pennsylvania; Learning Express Toys of Collegeville and Blue Bell, was recently interviewed on Fox 29 Philadelphia. She reveals her top picks for the Spring and Easter season. To view the entire interview, click the…
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State of the Industry Q&A 2022: Learning Express
The Toy Book Sharon DiMinico, founder and CEO at Learning Express, talks about supply chain disruptions, top toy trends, and Learning Express exclusives in the Toy Book’s annual State of the Industry Q&A. The Toy Book: How did Learning Express plan for supply chain disruptions early in…
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Learning Express Prepares for its Biggest Year Yet
Retail Merchandiser, Strategies for Growth With its network of locally owned toy stores continuing to grow, Learning Express prepares for its biggest year yet. As a company known for its dedicated network of local storeowners, friendly atmosphere and impressive range of on-trend toys, Learning Express…
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Kids drive demand via TikTok as Learning Express web sales soar
Digital Commerce 360 Gretchen Salois Original Article Posted at Digital Commerce 360. The pandemic fueled a social commerce phenomenon that resulted in an unexpected jump in web sales thanks to children sharing popular toys like Pop Its and Squishmallows on TikTok. Toy retail chain Learning…
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Reno Franchise Prepares Inventory for Holiday Season
RENO, Nevada. Learning Express of Reno, NV recently explained their holiday inventory strategy and “Shop Early” advertising campaign on local television station Channel 2 KTVN. As a result of shipping delays and product scarcity, owner Jennifer Frederito gave advice to shoppers all around the country.…
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Fidget Craze Drives Repeat Customer Traffic
DEVENS, Massachusetts. A new fidget is in town, and this one has staying power. In 2017, a particular design of spinning device went off patent, and toy developers across the world started to manufacture and market the device as a toy for keeping restless hands…
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Toy Book Magazine Features TikTok Superstar Learning Express Birmingham
BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is…
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Learning Express Names Squishmallows “Best Toy of the Year”
DEVENS, Massachusetts. Learning Express Toys & Gifts named Squishmallows “Best Toy of the Year” for the second year in a row at the 2021 Learning Express Convention held virtually in June 2021. Read the full article at the Gifts and Decorative Accessories blog at the…
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