NORTH ANDOVER, Massachusetts. The Boston Globe recently spotlighted the national craze surrounding NeeDoh, the squishy sensory toy from Schylling that has become one of the hottest toys in recent memory. The article traces NeeDoh’s rise from a clever, retro-inspired stress-ball…

NAPERVILLE, Illinois. When a classic sensory toy suddenly became one of the hottest items in retail, the owners of Learning Express Toys & Gifts in Naperville were ready to explain why. In a feature by Naperville Community Television, local store…

BEDFORD, Massachusetts. The viral NeeDoh craze is sweeping the country, and independent toy stores are right at the center of the excitement. As highlighted in a recent USA Today feature, shoppers are lining up and shelves are quickly clearing as…

AVENTURA, Florida. A new viral trend is bringing families into toy stores across the country, and Learning Express store owners are right in the middle of it. In a recent feature by NBC Miami, Isaac Bendrao of Learning Express Toys…

BIRMINGHAM, Alabama. In a recent feature from WVTM 13, the team at Learning Express Toys Cahaba Heights was highlighted during the final days of Christmas shopping. Shoppers were in great spirits, even those rushing to finish their lists, and store…

ORLANDO, Fla., June 30, 2025 — Learning Express Toys, the nation’s leading franchisor of specialty toy stores, proudly hosted its 26th Annual Convention & Toy Expo at the enchanting Disney’s Coronado Springs Resort in Walt Disney World. The event, held…

DEVENS, Massachuetts. Recently, the article “Learning Express: A Family Run Toy Empire” appeared in The American Executive, a business-and-leadership magazine. The piece chronicles how Learning Express Toys & Gifts has successfully navigated a retail landscape dominated by e-commerce giants by…

THE WOODLANDS, TX — Learning Express of The Woodlands is thrilled to announce the return of its highly anticipated ‘Kid-preneur’ Pop-Up Shop on Saturday, April 5, 2025, from 11:00 AM to 1:00 PM. This exciting quarterly event gives young entrepreneurs…

Rice Village is set to welcome a new destination for educational and creative play as Learning Express Toys & Gifts gears up for a grand opening event spanning three days, from March 28 to March 30. A Hub for Learning…

The 25th Anniversary Toy of the Year® (TOTY®) Awards celebrated the most innovative and creative toys in the industry, but this year’s event held special significance for Learning Express Toys and its visionary founder, Sharon DiMinico. As a pioneer in…